RESUME

Professional
info
I have 4 years of experience in Digital Marketing. Working with different clients from F&B to Fashion to Home Furnishing, I believe I have a diverse understanding of each sector and my love towards fashion is unmatched.
My understanding and experience in this feild has allowed me to grow and learn from some of the best in the industry. It has allowed me to expand my capabilities and push me to do better.
With my experience, personality, style, knowledge and skills, I hope to enhance my performance and add value to the workspace.
Work
experience
Saundh India
Social Media Manager and PR Executive
2021-2023
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As a social media manger, my role was complex and required efficiency as I overlooked the brands social profile across all platforms, campaigns, content, imagery and overall social media performance.
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As a PR Executive, I also helped choose and build relations with Influencers that would suit our brands language and audience, we collaborated with many influencers for events, festivals and campaigns.
Filter Coffee & Co, Mumbai
Campaign Building, Client Executive & Designing
2020
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Was appointed as a point of contact to my clients and assigned to handle Gultawise and L'Occitane. My role was complex and required efficiency as I overlooked the brands social profile, campaigns, shoots and general requests made by the clients.
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Wrote detailed briefs highlighting the problem and solution for the brand so that our creative team could execute ideas and thoughts for a brands campaign.
Brave New World, Bangalore
Account Executive
2018
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Was appointed as a point of contact to my clients and assigned to handle Project Eve and FreshMenu. My role was complex and required efficiency as I overlooked the brands social profile, campaigns, shoots and general requests made by the clients.
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Wrote detailed briefs highlighting the problem and solution for the brand so that our creative team could execute ideas and thoughts for a brands campaign.
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Fixed meetings and made sure everyone in the team was coordinated and aligned in order to deliver the daily requirements.
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Researched and suggested ideas to the team to improve creative output.
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Made presentations for pitches.
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Overlooked Project Eves seasonal changes of Mall Branding and Store Branding.
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Raised invoices and bills to the client for shoots, deliverables etc
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Collected feedback from the clients and made sure the internal creative team was aligned.
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Overall made sure the brands functioning was smooth and operational with Brave.
Group M, Mindshare
Client Servicing and Content Creation
2017-2018
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Provided my services to IKEA and Lifestyle -Making Daily, Weekly and Monthly Social Media Reports and ORM on all platforms. Learned how to use Social Analysis Tools - Unmetric and Radian 6.
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Researched and pitched fresh social media techniques and ideas to clients in order to gain more followers and engagement.
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Analyzed and Identified competitors strategies to improve our clients social media presence.
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Striving to improve creative output and deliver on time.
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Constantly engaged with the clients and team members to gain more ideas and insight in order to deliver the best.
Project Bandi & Co
Marketing and Research
2016
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A successful men's clothing line designed by Sakshi Mehra, a Celebrity Stylist. Helped with the research of fresh fashion techniques and ideas.
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Worked with the styling head to arrange and execute new product materials to make products for the new collection line.
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Actively involved in the shoot of the products and simultaneously launched the Instagram account.
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Put up a stall at Spicy Sangria at ITC Gardenia successfully and constantly engaged with the customers and educated them about the product and brand.
Think Tree Media House
Marketing Intern
2016
Think Tree is a Digital Marketing Agency in Bangalore that has clients from the F&B Industry. I successfully recommended & represented digital marketing strategy for the clients. Made reports and did a little bit of content writing for social media posts. Demonstrated communication, computer, research and marketing skills.
Skills
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-Dedicated & Hardworking
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-Teamwork
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-Research & Strategy
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-Planning
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-Social Marketing Strategy
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-Quick Learner
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-Brief Writing and Strong Presentation skills
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-Strong Verbal Communication
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-Problem Solver
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-PR Skills
Languages
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English
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Hindi
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Punjabi
Education
FAD International Academy
2019 - 2020
Post Graduate (PG)
In Luxury Fashion Brand Management
UAL: London College of Fashion
2017
Short Course in Fashion Marketing and Communication
Mount Carmel College, Bangalore, India
2014-2017
Bachelor of Arts (BA)
Political Science, Sociology and Economics
Indus International School, Bangalore, India
2011-2013
International Baccalaureate, IB