PROJECTS
Project Eve
Campaign | 11 Minute You
The unique experiential retail chain is a destination store which is built around the women to provide nearly everything that a woman needs to look & feel good.
So when the brand wanted to create a platform that would create awareness of the brands offerings, we decided to give our customers a 11 Minute makeover challenge.
"Our Personal Stylist. Your perfect look. In record time."
When a store has it all, styling doesn’t cost any time at all. The idea was to get people to walk in and catch up with our personal stylist to get fabulous looks fit for every occasion, in just 11 minutes.
FreshMenu
Campaign | What's New About You?
FreshMenu puts deliciously new dishes in their menu every day. So when the brand was on the verge of a total renovation (new cuisines, offers, services), we decided not to make it about the brand.
Instead we made it about the FreshMenu fans. You are what you eat, after all. In a world of brands trying to get people’s attention, here was FreshMenu talking about the one thing that’s more important than food – the foodies!
A bright, young palette in colour blocks conveyed a personality as young and fresh as the foodies themselves.
We further marketed the campaign through hoardings in the Mumbai Metro Stations, FMs Social Handle and Print Ads that highlighted FreshMenus new dishes.
IKEA
Instagram | Launch
The world's leading home furnishing brand from Sweden was entering the Indian Market. Our biggest challenge was to educate the population about IKEA and make them relevant to the Indian audience.
We decided to educate the consumers on IKEAs values and culture. How IKEA has already been in India through its social work culture and created local driven content.
For the Instagram launch we created a Grid with renditions of their tag line #MakeEveryDayBrighter. We used videos that depict the word, such as "colourful", "smarter", "brighter", "inspiring". Which was then followed by three posts every day which showed what they meant by each word. We wanted to create a similar tone and theme to all the three posts, so each bucket would have a concept and message behind it.
This caught the audiences attention as it was attractive. The content being posted had a story and flow behind it.
Project Bandi & CO
Collection | Shoot
Project Bandi is a men's clothing line by celebrity stylist Sakshi Mehra.
A modern take on the classic Nehru Jacket, with vibrant colors and unique designs for young men to wear during festive occasions and weddings.
The main idea and concept behind Project Bandi was to create stylish and comfortable looking Bandi’s for men. With unique designs and a easy way to wear, either with jeans or trousers.
We curated styles for the shoots and chose patterns and designs for the Bandis.
Project Bandi has been part of many exhibitions – such as Spicy Sangria one of the biggest exhibitions for Indian clothing and jewelry.
Helped launch the Instagram Handle – content focused on: Customer Diaries, Shoots, Behind the Scenes.